Veritasimprovementsblog

The customer's word is king.

In today's culture of the Web, nothing holds greater sway than word of mouth. If want to grow your business, you need the help of your customers and fans.

Let's look at an example:

"SouthEnd Home Improvement is built on one simple principle: providing quality work while constantly striving for unsurpassed customer service and communication with our clients."

"SouthEnd Home Improvement renovated my first-floor formal living area into my home office. The workmanship was phenomenal, the customer service was great, and I couldn't be happier. The office has definitely made working from home much more comfortable. Check them out, and at least give them a call if you're looking for any home repair, remodeling, home improvement or renovations in the Charlotte area."

The first clip is from SouthEnd Home Improvement's website; the second is a review that one of their customers posted on their Google Places page.

Both essentially say the same thing, speaking to the superior quality of the workmanship and customer service provided by the company. Yet the customer's review has probably motivated far more prospective clients to pick up the phone than the company's own site.

Why is this the case? After all, we don't know this customer, and he hasn't done anything to earn our trust.

However, we trust him implicitly because he is not affiliated with the company and thus (at least theoretically) not motivated by a sales agenda or self-interest.

Is it fair? Maybe not. But if you're going to compete successfully in today's consumer-driven marketplace, that's the reality you must live in. In this post-mass media era, you simply cannot talk frequently and loudly enough about your own products and services to muscle your way to the top.

Old marketing has been dethroned.

Marketing was a much simpler proposition back in the days when communication flowed in one direction from companies to customers.

You could buy exposure in the print, radio and TV media outlets of your choosing, and you could control the message down to the last detail. Your https://www.veritasimprovements.com/ investment could be mapped out neatly on schedules and calendars, and you had access to all kinds of reassuring data like reach, frequency and cost per impression. Sign a contract, write a check, hand over your perfectly polished advertisements and wait for the phone to ring.

​